Principles

Life-centred design for human rewilding

1. Experience-led

Change happens by seeing ourselves and our work through new eyes. It happens when we start to foster deeper conversations with each other, in our organisations and communities. I design learning journeys to allow this to happen.

2. Emergent

We need to let go of the illusion of control, unlearn what we know of the systems that have governed the way we work, do business and create change. I hold spaces to allow meaningful conversation to happen and new thinking to emerge.

3. Wild Edges

In order to create the change we need, inspiration comes from diversity of thought and perspective – wisdom from the margins. The experience I offer includes purposeful brand building, social action, community activism, wilderness guiding, nature connection, storytelling and tactical urbanism. I bring together these disciplines to create opportunities for the magic to happen.

4. Inside-out change

Lasting change comes when we scale micro-actions into massive cultural shifts; it starts on the inside. I champion the inner-work of change, shifting the way we do things so that they can lead to profound cultural shifts in behaviour.

5. Inspired by nature

There is an operating system 3.8 billion years old that has been creating and sustaining life long before humans came along. Working with it can transform the way we experience and see ourselves and the change we are creating. I work with the awe and wonder of nature to help inspire action and reflection.

6. Activist

Business as usual is broken, there is no normal to return to. We need to embrace radical and rapid change if we are to navigate the complex transition we need to make. I help you awaken your wild potential to create change.


“I would love to live like a river flows, carried by the surprise of its own unfolding.”

― John O’Donohue